Customers of Sonos Multi-Room Music System in the US will soon have access to bay area on demand music service MOG’s entire catalog. Sonos streams at a high quality of 320kbps.
“Sonos products are absolutely best-of-breed and their customers expect great sound, whether they are accessing their own music library or streaming music from a service like MOG,” said David Hyman, CEO of MOG featured here in our Top Ten Top Twenties List. “Our goal is to make it fast and easy for music lovers to listen to any song they want from virtually anywhere–in the car, on the computer, on their phone, and now in any room in the house with Sonos,” Hyman continued.
In addition to Sonos, MOG joined the race to turn cars and televisions into the ultimate gadgets. Just a few days ago, MOG announced integration with the BMW Mini.
On demand streaming music is not free, but as these services expand their hardware integrations spanning smart devices, there is new competition in the Free Trial space. On Demand streaming services are fighting for subscribers while rapidly developing the on demand streaming music business.
MOG is offering a 14-day free trial to all new and existing Sonos customers after which users can choose MOG’s $9.99 per month MOG’s “Primo” subscription plan to integrate the product into their devices such as Sonos, iPhone, BMW Mini, Roku and Android phones.
Competitor Rdio recently announced Roku integration and has been available for use in the Sonos since January 2011. Rdio works on Blackberry, iPhone/ iPad and Android phones.
Rdio offers a 7 day free trial and costs $4.99 a month for web access and $9.99 for wireless access on any of the other devices on which the service works (see above.) Rhapsody just announced a new 60 day free trial, and costs $9.99 a month thereafter. Rhapsody is available on Sonos. With rising competition for subscribers using free trials, Spotify, another competitor in the on demand music space, has not yet launched in the United States, but published today on their blog that they already have one million subscribers.
A press release from Sonos indicates MOG will be available on the Sonos later this spring.
(Nobody indicated if it’s ok to write about the service in lower case letters, but consider this my official request; the press release uses ALL CAPS.)