The San Francisco Appeal strives to be a trusted source for news and information about the City. Yes, we sell ads on the site, and, yes, almost all of the contributors to the San Francisco Appeal have other sources of income (also known as “day jobs”) that may or may not have overlap with what is covered on the site. Because of that, we want to make absolutely sure that readers understand that we pledge transparency and full disclosure so our readers can trust what they read on our site and are equipped to assess our credibility. What does that mean?

  • Contributors won’t write about or seek to influence posts on matters in which they have a direct personal and/or economic stake.
  • Where we still see the potential for perceived conflict or bias based on the personal or economic interests of a contributor, we pledge to make additional disclosures.
  • We promise you, the reader, that the business we do or even hope to do with partners and advertisers has no bearing on our editorial decisions, either positively or negatively.
  • Finally, we’ll rely on you to use our comment functions to keep us honest.

If you have any questions about this or any of our policies, please contact us.