Is this how it begins — today I am confused by an article that describes a “cool, hip” behavior and tomorrow I’m wearing a diaper, deluded into thinking I’m running my retirement home’s blog as I “type” on a discarded Merlin?

Perhaps, because I am really stumped by the point of this Chron “Open Forum” Op-Ed piece by cell phone radiation awareness Devra Lee Davis, headlined “Keep that cell phone out of your bra.”

“For many young women today, tucking cell phones in the bra has become a cool, hip way to have simple access to these essential devices” the article begins. To which I respond WHAT, IS THIS REALLY A THING?

And to which I follow up SERIOUSLY, is this really a thing? A “cool, hip” thing done by “many young women today”? Someone tell me how this works. I have stopped going to the gym so my knowledge of bra use has shrunk to my own experience, but mine pretty much only has room for what it’s designed to fit (my ribcage and breasts). And my attempts to research this has been stymied — for example, the “Putting Your Phone In Your Bra” Facebook group is kind of a bust (ha!).

Are people buying baggy bras now, so their phones can fit, too? (Haven’t they heard how poorly fitting bras made you look dumpy? This is on Oprah like every day!)

What do you do when it rings, reach up (down?) and fumble around in there, like in the video above? Is this like nursing, where I’m not supposed to see breasts as private body parts, but just functional (they hold milk and phones!).

While I’ve made my peace with being neither cool nor hip, I know many Appeal readers are both, so can someone please explain this to me? As you can see, I’m very confused. Thanks.

the author

Eve Batey is the editor and publisher of the San Francisco Appeal. She used to be the San Francisco Chronicle's Deputy Managing Editor for Online, and started at the Chronicle as their blogging and interactive editor. Before that, she was a co-founding writer and the lead editor of SFist. She's been in the city since 1997, presently living in the Outer Sunset with her husband, cat, and dog. You can reach Eve at eve@sfappeal.com.

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  • Katie Baker

    I’m so confused. 1. I don’t know anyone that keeps their cell phone in their bra? 2. how would that even work? even, like, a RAZR would be pretty uncomfortable in there, right? phones are cold and hard and not bendy and have some weight to them, wouldn’t that feel and look super awkward in one’s BRA? do you buy a few cup sizes up so there is room for your iPhone?

  • Katie Baker

    I’m so confused. 1. I don’t know anyone that keeps their cell phone in their bra? 2. how would that even work? even, like, a RAZR would be pretty uncomfortable in there, right? phones are cold and hard and not bendy and have some weight to them, wouldn’t that feel and look super awkward in one’s BRA? do you buy a few cup sizes up so there is room for your iPhone?

  • Cidana

    As a practical matter, I would store my phone in my bra when going out late night as well as my ID and credit card. Just to avoid carrying a purse and potentially forgetting it. I didn’t know it was a trend since I’m the only one I know who does it. Phones like the HTC Incredible do fit comfortably since it will warm to your body temperature, it’s relatively compact and no you don’t need to order a cup size larger. (I’m a 34C) I’m usually in layered clothing since I do live in cold San Francisco so bulkiness is not really an issue most of the time.

  • Cidana

    As a practical matter, I would store my phone in my bra when going out late night as well as my ID and credit card. Just to avoid carrying a purse and potentially forgetting it. I didn’t know it was a trend since I’m the only one I know who does it. Phones like the HTC Incredible do fit comfortably since it will warm to your body temperature, it’s relatively compact and no you don’t need to order a cup size larger. (I’m a 34C) I’m usually in layered clothing since I do live in cold San Francisco so bulkiness is not really an issue most of the time.

  • Addy

    I don’t store my cell phone in my bra, generally, but I do tuck it in there when I’m talking with my bluetooth headset. I tuck it into the top of the cup under the strap of my 34D. I find it improves reception.

    Since the “radiation” in question the part of the EM spectrum known as “radio waves”, which are decidedly non-ionizing, I don’t fret myself about it.

  • Addy

    I don’t store my cell phone in my bra, generally, but I do tuck it in there when I’m talking with my bluetooth headset. I tuck it into the top of the cup under the strap of my 34D. I find it improves reception.

    Since the “radiation” in question the part of the EM spectrum known as “radio waves”, which are decidedly non-ionizing, I don’t fret myself about it.

  • cv

    How does the metal hardware affect reception? What if the bra clips on the front? And more importantly, how about underwire bras. Do those act like antenna extenders or more like a Faraday cage?

    Any chance of perspiration tripping the moisture sensor (like on the iPhones)? And what about saline implants? Isn’t water supposed to be a hindrance to radio waves?

  • cv

    How does the metal hardware affect reception? What if the bra clips on the front? And more importantly, how about underwire bras. Do those act like antenna extenders or more like a Faraday cage?

    Any chance of perspiration tripping the moisture sensor (like on the iPhones)? And what about saline implants? Isn’t water supposed to be a hindrance to radio waves?

  • The Golux

    My daughter has been know to do this. Maybe it is a “young” thing. I don’t know how she does this with her rather “gifted” rack. She has enough problems finding cups large enough without adding a phone to the mix!

  • The Golux

    My daughter has been know to do this. Maybe it is a “young” thing. I don’t know how she does this with her rather “gifted” rack. She has enough problems finding cups large enough without adding a phone to the mix!