Is this how it begins — today I am confused by an article that describes a “cool, hip” behavior and tomorrow I’m wearing a diaper, deluded into thinking I’m running my retirement home’s blog as I “type” on a discarded Merlin?

Perhaps, because I am really stumped by the point of this Chron “Open Forum” Op-Ed piece by cell phone radiation awareness Devra Lee Davis, headlined “Keep that cell phone out of your bra.”

“For many young women today, tucking cell phones in the bra has become a cool, hip way to have simple access to these essential devices” the article begins. To which I respond WHAT, IS THIS REALLY A THING?

And to which I follow up SERIOUSLY, is this really a thing? A “cool, hip” thing done by “many young women today”? Someone tell me how this works. I have stopped going to the gym so my knowledge of bra use has shrunk to my own experience, but mine pretty much only has room for what it’s designed to fit (my ribcage and breasts). And my attempts to research this has been stymied — for example, the “Putting Your Phone In Your Bra” Facebook group is kind of a bust (ha!).

Are people buying baggy bras now, so their phones can fit, too? (Haven’t they heard how poorly fitting bras made you look dumpy? This is on Oprah like every day!)

What do you do when it rings, reach up (down?) and fumble around in there, like in the video above? Is this like nursing, where I’m not supposed to see breasts as private body parts, but just functional (they hold milk and phones!).

While I’ve made my peace with being neither cool nor hip, I know many Appeal readers are both, so can someone please explain this to me? As you can see, I’m very confused. Thanks.

the author

Eve Batey is the editor and publisher of the San Francisco Appeal. She used to be the San Francisco Chronicle's Deputy Managing Editor for Online, and started at the Chronicle as their blogging and interactive editor. Before that, she was a co-founding writer and the lead editor of SFist. She's been in the city since 1997, presently living in the Outer Sunset with her husband, cat, and dog. You can reach Eve at

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