Update: TransLink Rebrand Will Actually Cost Nearly $1.4 Million, Not $500 K
Thanks to y'all helpful folks who sent us this SFGate blog post marveling at how the TransLink card will be rebranded to Clipper at...
These are the comments for Update: TransLink Rebrand Will Actually Cost Nearly $1.4 Million, Not $500 K
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Xenu said:
February 10, 2010 12:19 PM
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Sometimes perception isn't reality; but sometimes it is. And the later is when rebranding doesn't help.
Eve Batey replied to comment from Xenu
February 10, 2010 12:27 PM
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Love this, please make this into a t-shirt. Ladies medium, prefer dark colors (I'm messy).
kl2real said:
February 10, 2010 2:59 PM
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The thing that needs a rebrand is MUNI! Oh but where to start? Congrats to super sleuth Akit, though it really hurts me to say so.
Akit replied to comment from kl2real
February 10, 2010 3:31 PM
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I appreciate it.
TEEBEAVY said:
February 11, 2010 6:05 AM
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Great, now between muni accidents and such campaigns we are sure to get more fare increases. Akit, great job btw!
areallyniceguy said:
February 11, 2010 5:06 PM
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TransWhat?
DT said:
February 11, 2010 7:27 PM
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Akit is a hero! He does tremendous things to reveal the filth that underlies MUNI management and misinformation.
Over a million to re-brand crappy, outdated technology. I wonder which City department will be raided to pay for this.
Akit replied to comment from DT
February 11, 2010 8:35 PM
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From reading the documents, one source of funding for the brand change is through the "Regional Measure 2" funds we voted and approved upon. I forgot how that got funded, an extra buck off the Bay Area bridges?
Brant said:
February 18, 2010 12:25 PM
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I don't know if this has already been discussed elsewhere, but not only is the rebranding a classic rearranging of deck chairs, but the the name "Clipper" is inexcusably bad.
First, "TransLink" is actually descriptive! How quaint! Hooray!
Moreover, naming a chip card "Clipper" is evocative of the Clipper Chip, the federal government's abortive 1990's attempt to ensure they had a backdoor into everyone's data privacy. That kind of association with a card with a chip in it that could be used to track your movements seems like exactly the kind of thing a Big Fancy Marketing Firm should be identifying & avoiding. Admittedly, not everyone is going to make the association, but this is the Bay Area, magnet to anarchists, technologists, lefties, and geeks.
http://en.wikipedia.org/wiki/Clipper_chip