The SF Chronicle Is Now Behind A Paywall

It’s been rumored and discussed for years, and now it’s happening — the SF Chronicle, at least parts of it, is now behind a paywall.

In a missive somewhat confusingly entitled “SF Chronicle launches premium website; SFGate remains free” (raise your hand if you thought they were the same thing — mine is down because I worked there, but I assume many of yours are up), we learn that “premium stories and columns” will be on the subscription-only SFChronicle.com, while the paper’s archives, breaking news and “popular features like Daily Dish and Day in Pictures, event listings and guides” will be found on SFGate.com.

Still confused? That’s understandable. They have a FAQ that might help, as long as your question is of a concrete nature (The answer to “I subscribe to the Chron on my Kindle, can I access SFChronicle.com content” is “no,” the answer to “do you think this will really work?” is left for you to ponder silently).

Links shared by signed-in subscribers using the Tweet, Facebook, or Google + buttons on the article’s page will be readable by all, with a little note urging non-subscribers to sign up (links shared by non-signed-in subscribers, or by just cutting and pasting a link, won’t provide the full text).

Like this:


Less clear is if the walled-off content will be available via RSS. Other publications that have a similar model syndicate their headlines via RSS, with non-subscribers hitting a prompt to subscribe on clickthrough. If you follow the Chron using a plain RSS reader, or feed-based reader apps like Flipboard, this might matter to you. I contacted the SFChronicle.com’s support staff regarding that question, and am awaiting a response.

But what you’re wondering is “how much does it cost?” That’s not abundantly clear until you click through about four levels and give them your zip code. For me in the 941s, that price was $12/month for either all-digital, or all-digital plus delivery of the Sunday paper.

Screen shot 2013-03-24 at 7.06.42 AM

On the face of it, throwing in Sunday delivery for what seems like “free” is a foolish decision — after all, Chronicle editor Ward Bushee has famously said that “it costs more than $10 to produce and deliver each Sunday SF Chronicle.” If that remark remains true, people who choose this option could cost the Chron $28 a month.

If I were to speculate — and this is just speculation, as I left the paper in 2008 and can’t pretend that I have any deep insight into current operations (if you have better intel drop me a line) — I’d say that they’re banking on folks thinking “what the hell, it’s basically free” and choosing the digital plus Sunday offer. It’s a little tempting, isn’t it? My finger hovered over that option before remembered how much I hate taking out the recycling.

If enough people do opt to get the Sunday paper, the Chron’s business side can report to potential and current advertisers that their Sunday subscriber base has actually increased (which is not the trend these days, as you know). Advertisers like hearing things like that.

The Chronicle has flirted with other ways to wall off their content, as those of you who recall their “Print Only” campaign of 2010 might be thinking.

Will this effort be successful? Will people subscribe to get access? You tell us.

[polldaddy poll=”6987221″]

the author

Eve Batey is the editor and publisher of the San Francisco Appeal. She used to be the San Francisco Chronicle's Deputy Managing Editor for Online, and started at the Chronicle as their blogging and interactive editor. Before that, she was a co-founding writer and the lead editor of SFist. She's been in the city since 1997, presently living in the Outer Sunset with her husband, cat, and dog. You can reach Eve at eve@sfappeal.com.

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  • Martin

    There must be grumbling amongst the ranks of trolls who had taken over the comments section of SF Chomicle! They’re going to have to find another place to camp out.

  • Martin

    There must be grumbling amongst the ranks of trolls who had taken over the comments section of SF Chomicle! They’re going to have to find another place to camp out.

  • cedichou

    new commenting system?

    • http://www.facebook.com/eve.batey Eve Batey

      The Chron, or us? 

      • cedichou

        Don’t know about the Chron. You, silly. 

        • http://www.facebook.com/eve.batey Eve Batey

          Entirely new website!

          • http://www.mrericsir.com MrEricSir

            And it’s based on WordPress! Nice.

  • cedichou

    new commenting system?

    • http://www.facebook.com/eve.batey Eve Batey

      The Chron, or us? 

      • cedichou

        Don’t know about the Chron. You, silly. 

        • http://www.facebook.com/eve.batey Eve Batey

          Entirely new website!

          • http://www.mrericsir.com MrEricSir

            And it’s based on WordPress! Nice.

  • http://twitter.com/mattitelson Matt Itelson

    Home delivery for San Mateo County Times (basically the same content as San Jose Mercury News) is only $20/year.

  • http://twitter.com/mattitelson Matt Itelson

    Home delivery for San Mateo County Times (basically the same content as San Jose Mercury News) is only $20/year.

  • OnlineRefugee

    The Chronicle is still in print form on Sundays? Well let me rush out and not sign up for that.

  • OnlineRefugee

    The Chronicle is still in print form on Sundays? Well let me rush out and not sign up for that.

  • OnlineRefugee

    Hey Chronicle subscription line, if your phone doesn’t ring, it’s me.

  • OnlineRefugee

    Hey Chronicle subscription line, if your phone doesn’t ring, it’s me.

  • Pontifikate

    Their best content is usually from the NY Times so if you subscribe to the Times, why subscribe to The Chron?

  • Pontifikate

    Their best content is usually from the NY Times so if you subscribe to the Times, why subscribe to The Chron?