I stopped by the Cake Plate Boutique Pop-Up Shop in the Westfield mall, and went home with some exclusive pieces that I never expected to find.
The first-floor pop-up (it’s in the old Betsey Johnson space) version of the Napa Valley boutique carries brands with a fun daytime look like Trina Turk and Milly, but what I found most exciting was their house line CP by Cake Plate.
The CP by Cake Plate clothing line makes super cute, wearable, realistically sized, fairly priced dresses from great fabrics. I especially love the prints they use.
And, according to staffer (and fashion blogger) Adelle McElveen, the dresses are manufactured here in San Francisco! An article from the Napa Valley Register describes the journey the line takes from the minds of Cake Plate’s owners, Lindsay Kroll and Paige Smith, to Westfield mall:
The designers sketch each dress by hand, including seams, darts, and trimmings, and then select the fabric.
The drawings and a sample of the fabric are then sent to their patternmaker, a retiree from Prada who is located in New York and “worth every mile of distance that separates them,” Smith said.
Once the pattern is created it is taken to a manufacturer in San Francisco to be adjusted.
Afterwards, Kroll and Smith bring the pattern to a Napa business called Marker Express that sizes and prints copies of the pattern.
The next step is to take all of the newly created patterns to a fabric cutting business in Oakland where the patterns are applied to the fabric and each piece is cut. The final stop is to return the cut fabric to the manufacturer in San Francisco for production and sewing.
So when you buy CP by Cake Plate you not only look great, you’re also directly supporting Bay Area business.
Cake Plate Boutique also carries cute jewelry and hats and fun accessories for wine, like a bottle stopper that looks like a hand giving the “bird.”
Get there quick because the Cake Plate Boutique Pop-Up Westfield Shop is only there until late August.
Cake Plate Boutique Pop-Up Westfield Shop
(707) 738-6490
Open through late-August 2012;
Wednesday 11 A.M to 6:00 P.M., Thursday through Saturday 11:00 A.M to 7:00 P.M., and Sunday 11:00 A.M to 4:00 P.M.
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