ol.2011.lede.dayone.jpgThe numbers are in for Outside Lands: in all, more than 195,000 people attended the three-day festival, which netted SF Rec and Park $1.72 million, $270,000 more than last year.

As the Ex reports, Another Planet Entertainment calculated that figure through giving SF Rec and Park $1 of every ticket sold and 10% of gross ticket revenue, in addition to the $1 million they paid to lease Golden Gate Park in the first place.

Outside Lands sold an additional 5,000 tickets per day, which heftily increased revenue for all. To date, SF Rec and Park has received over $6 million from the annual event.

Though community feedback is still being gathered, it appears that complaints are down throughout nearby neighborhoods. AEP’s attempts to alleviate issues through sending out letters and hiring parking control attendants proved successful, as complaint calls to a special Outside Lands hotline were cut in half.

Add to that a minimal environmental impact and you’re looking at a festival that will only continue to grow bigger and potentially better in search of more money and grander talent to net that higher profit.

As I mentioned in my wrap-up of the last day of Outside Lands 2012, we’re winding down the years where Outside Lands will be accessible for anyone but those willing to pay top dollar. SF, this may become your Coachella. Plan (or, well, cash in) accordingly.

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the author

Always in motion. April Siese writes about music, takes photos at shows, and even helps put them on behind the scenes as a stagehand. She's written everything from hard news to beauty features, as well as fiction and poetry. She most definitely likes pie.

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