Former college sports stars joined San Francisco Mayor Ed Lee today to celebrate the groundbreaking of a new office for the Pac-12 Conference’s media company in the city’s South of Market neighborhood.
Former college sports stars joined San Francisco Mayor Ed Lee today to celebrate the groundbreaking of a new office for the Pac-12 Conference’s media company in the city’s South of Market neighborhood.
Pac-12 Enterprises, the media arm of the 12-team collegiate sports conference, will be headquartered at 370 Third St., with 70,000 square feet of office space and a studio for the new Pac-12 Networks, a national TV network with six regional feeds that is launching in August.
Former San Francisco 49ers and University of Southern California football star Ronnie Lott and current Seattle Seahawk and former University of California star Marshawn Lynch were among the athletes who took power drills to a wall at the new facility.
Pac-12 Commissioner Larry Scott called the groundbreaking “a seminal moment for the conference.”
Surrounded by famous athletes, San Francisco’s mayor bragged that he had a different type of speed, helping to expedite the city’s bureaucratic process.
The groundbreaking came just two months after the announcement that a lease was signed for the office space, which Lee said showed “I may be the shortest guy here, but I move pretty fast too.”
Along with the TV channels, the conference is creating the Pac-12 Digital Network, a website portal that will feature hundreds of live Pac-12 athletic events and other original programming from all 12 college campuses.
Cal women’s swimming coach Teri McKeever said, “With this network … we’re going to attract new fans to many sports they’ll be exposed to for the first time.”
Dan McMenamin, Bay City News
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