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While it feels weird to call contemporary display advertising an “institution,” that brightly lit Yahoo billboard you see when you drive on 80 over 6th Street comes pretty close. However you describe it, according to SF Egotist, it’s going away at the end of the month.

Jon Charles, Vice President and General Sales Manager for Clear Channel Outdoor in San Francisco confirmed to the Egotist, “the Yahoo! board will be available starting in December 2011.”

The iconic billboard was erected over ten years ago, right around the time of the last dot-com boom. According to an interview with the ad agency folks responsible for the billboard, “it was always intended to be a landmark…San Francisco is losing what has turned into an icon.”

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the author

Eve Batey is the editor and publisher of the San Francisco Appeal. She used to be the San Francisco Chronicle's Deputy Managing Editor for Online, and started at the Chronicle as their blogging and interactive editor. Before that, she was a co-founding writer and the lead editor of SFist. She's been in the city since 1997, presently living in the Outer Sunset with her husband, cat, and dog. You can reach Eve at eve@sfappeal.com.

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  • salsaman

    This is unfortunately symbolic of Yahoo! in general: it’s too bad what ten years of standing still will do to you.

  • salsaman

    This is unfortunately symbolic of Yahoo! in general: it’s too bad what ten years of standing still will do to you.

  • Matt Baume

    This was really only a landmark to people who drive, so, in other words, out-of-towners.

  • Matt Baume

    This was really only a landmark to people who drive, so, in other words, out-of-towners.

  • Judy Berkowitz

    Well hey; what can I say: I like it and will miss it.

    Its size, shape and composition are wonderfully retro marquee. The message bits on that marquee are something I look forward to reading.

    Farewell young Yahoo billboard! I hope you go to a better place where folks appreciate you!

  • Judy Berkowitz

    Well hey; what can I say: I like it and will miss it.

    Its size, shape and composition are wonderfully retro marquee. The message bits on that marquee are something I look forward to reading.

    Farewell young Yahoo billboard! I hope you go to a better place where folks appreciate you!

  • Rain Jokinen

    I’m with Judy. I’ll miss the retro aspect of it since it’s the closest any of us will come to seeing a classic Holiday Inn sign in this day and age, and if we’re gonna be forced to look at advertisements while on the highway, they should at least be cool looking.

  • Rain Jokinen

    I’m with Judy. I’ll miss the retro aspect of it since it’s the closest any of us will come to seeing a classic Holiday Inn sign in this day and age, and if we’re gonna be forced to look at advertisements while on the highway, they should at least be cool looking.