While it feels weird to call contemporary display advertising an “institution,” that brightly lit Yahoo billboard you see when you drive on 80 over 6th Street comes pretty close. However you describe it, according to SF Egotist, it’s going away at the end of the month.

Jon Charles, Vice President and General Sales Manager for Clear Channel Outdoor in San Francisco confirmed to the Egotist, “the Yahoo! board will be available starting in December 2011.”

The iconic billboard was erected over ten years ago, right around the time of the last dot-com boom. According to an interview with the ad agency folks responsible for the billboard, “it was always intended to be a landmark…San Francisco is losing what has turned into an icon.”

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the author

Eve Batey is the editor and publisher of the San Francisco Appeal. She used to be the San Francisco Chronicle's Deputy Managing Editor for Online, and started at the Chronicle as their blogging and interactive editor. Before that, she was a co-founding writer and the lead editor of SFist. She's been in the city since 1997, presently living in the Outer Sunset with her husband, cat, and dog. You can reach Eve at

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