After a summer of change, with prices rising and Netflix threatening to separate itself into two entities, Netflix has announced a reversal, saying that they will not require users to maintain separate accounts/services for DVD rentals and to stream programming.
Netflix issued this statement on their blog: “It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs. This means no change: one website, one account, one password… in other words, no Qwikster.”
Well, there is a Qwikster that in all Netflix’s costly planning, it didn’t seem to factor in. Netflix had reportedly been trying to court twitter user Jason Castillo (aka @qwikster) in an attempt to buy his username as it continued to change over to the new service. Looks like that didn’t work out, either.
As the AP reports, in addition to the headache of trying to secure the Qwikster name on Twitter, Netflix’s previous plan really worked to their detriment.
Despite investors sending Netflix’s stock up 9.6% after Netflix’s change in heart, Netflix has lost over half its value since making the announcement and upping prices in July.