10:11 AM: A man suffered life-threatening injures when he somehow caught fire inside an adult bookstore in San Francisco’s South of Market neighborhood on Wednesday evening, police and fire officials said.

At about 6:20 p.m., the man was seen on fire, running out of the Golden Gate Adult Superstore at 99 Sixth St., police Lt. Troy Dangerfield said.

Dangerfield did not know how the man caught fire.

The man collapsed at Mission and Sixth streets, where he was spotted by a private ambulance crew who came and extinguished the flames, fire Lt. Mindy Talmadge said.

The man was taken to St. Francis Memorial Hospital to be treated for his injuries, Dangerfield said.

Talmadge said the man suffered burns over 90 percent of his body, varying from first- to third-degree burns.

Dan McMenamin, Bay City News

6:33 AM: body was found burning in San Francisco’s South of Market neighborhood on Wednesday evening, according to a San Francisco Fire Department dispatcher.

At about 6:20 p.m., firefighters were dispatched to Sixth and Mission streets after police officers spotted a body engulfed in flames, a fire dispatcher said.

According to CBS5, the man had apparently been watching videos in a private booth of an “adult arcade” (that’s a porn shop) when the fire ignited.

Police were across the street from the store when they saw the man run “out the front door of the store ‘engulfed in flames.'”

The victim was transported to St. Francis Memorial Hospital’s Bothin Burn Center, the dispatcher said.

No additional information was immediately available. According to CBS5, he was hospitalized with third degree burns.

Police still aren’t sure how the man caught fire, and an investigation is ongoing.

Eve Batey contributed to this story from Kristen Peters, Bay City News

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  • sunnysunset

    I’m sorry if this is a little heartless but I can’t help it…. TOO MUCH FRICTION!

  • Ben Metcalfe

    Remember folks, if you like to smoke while having a private moment with yourself make sure your lube isn’t flammable.