beard and bear

The hotly-anticipated Haight Street Whole Foods (at the western end of Haight, at Stanyan, in the long-empty Cala) is “officially” opening on Wednesday, but according to a store spokesperson, you can shop there RIGHT NOW.

In an email sent today, Whole Foods spokesperson Jennifer Marples says that “(s)ince the store was ready they decided to open today – a soft opening – to get their sea legs before the big grand opening this Wednesday, Feb. 16.” (No word yet on if “sea legs” is a condition WF CEO John Mackey deems worthy of health coverage.)

There’s still going to be grand-opening hoopla, Marples says: “Wednesday, we’ve still got a bread breaking at 9:45 a.m. with Ross Mirkarimi (Supe) and Ted Lowenberg (President – Haight Ashbury Improvement Association) speaking and the traditional cutting of an eight-foot sourdough loaf.”

But, if she’s not pulling our collective leg, you can start stocking up on products from both local and national vendors at this, their fifth SF location, right this moment.

Haight-area shoppers, have you checked the place out, yet? Is this new grocery store all that you hoped and dreamed it would be? Let’s hear the scoop.

Photo: Matt Baume

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the author

Eve Batey is the editor and publisher of the San Francisco Appeal. She used to be the San Francisco Chronicle's Deputy Managing Editor for Online, and started at the Chronicle as their blogging and interactive editor. Before that, she was a co-founding writer and the lead editor of SFist. She's been in the city since 1997, presently living in the Outer Sunset with her husband, cat, and dog. You can reach Eve at

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