beard and bear

The hotly-anticipated Haight Street Whole Foods (at the western end of Haight, at Stanyan, in the long-empty Cala) is “officially” opening on Wednesday, but according to a store spokesperson, you can shop there RIGHT NOW.

In an email sent today, Whole Foods spokesperson Jennifer Marples says that “(s)ince the store was ready they decided to open today – a soft opening – to get their sea legs before the big grand opening this Wednesday, Feb. 16.” (No word yet on if “sea legs” is a condition WF CEO John Mackey deems worthy of health coverage.)

There’s still going to be grand-opening hoopla, Marples says: “Wednesday, we’ve still got a bread breaking at 9:45 a.m. with Ross Mirkarimi (Supe) and Ted Lowenberg (President – Haight Ashbury Improvement Association) speaking and the traditional cutting of an eight-foot sourdough loaf.”

But, if she’s not pulling our collective leg, you can start stocking up on products from both local and national vendors at this, their fifth SF location, right this moment.

Haight-area shoppers, have you checked the place out, yet? Is this new grocery store all that you hoped and dreamed it would be? Let’s hear the scoop.

Photo: Matt Baume

Want more news, sent to your inbox every day? Then how about subscribing to our email newsletter? Here’s why we think you should. Come on, give it a try.

the author

Eve Batey is the editor and publisher of the San Francisco Appeal. She used to be the San Francisco Chronicle's Deputy Managing Editor for Online, and started at the Chronicle as their blogging and interactive editor. Before that, she was a co-founding writer and the lead editor of SFist. She's been in the city since 1997, presently living in the Outer Sunset with her husband, cat, and dog. You can reach Eve at

Please make sure your comment adheres to our comment policy. If it doesn't, it may be deleted. Repeat violations may cause us to revoke your commenting privileges. No one wants that!
  • Greg Dewar

    Only in SF can an out of state, expensive, non union, anti health care store get greeted with open arms by the population, who rejected the idea of a store with housing on top to help alleviate the housing shortage because hippies in the Haight hate housing.

    Head spinning.

  • Becca Klarin

    There were many people onboard with the condo/mixed-use plan. It’s too bad that a few outspoken individuals ruined what could have been a really neat addition. Either way, though, we have a great grocery now. Here’s hoping that the Stanyan/Haight transients don’t screw it all up.

  • ColeValleyAlley


  • the_minimalist_route

    There was a time when some people said that this place needed housing or it couldn’t be built. Somehow they will manage without it, huh? 🙂

  • seth22

    It’s alright. After all, it really is just a supermarket, nothing more, nothing less. The staff is a little overly eager and saccharine enough to give a shopper diabetes, but I’m sure that will pass once the doldrums set in.

  • Belgand

    I live in the neighborhood, but I can’t afford it so I still won’t be shopping there. It would have been nice if Trader Joe’s opened or perhaps a large local market that might have had a chance at affordable prices, but it isn’t so life will go on like when it was simply an empty lot. Hopefully Haight Street Market will finish their expansion soon and turn into a store where I can hope to do some shopping. Right now their extremely limited meat selection of exclusively Marin Sun Farms (i.e. ludicrously expensive) means it also isn’t practical.

    I still can’t understand how Trader Joe’s was opposed with claims of “too much traffic” while somehow Whole Foods got in.