It was December, 2009 when news first came to us of SF set-and-shot show called (at the time), “Facing Kate.”

The story of “a divorced San Francisco woman who leaves her job as a lawyer to become a mediator following the death of her dad, who headed a law firm,” it was set to air on USA…sometime.

Well, friends, that time has come! The show has been renamed — it’s now called “Fairly Legal,” (a rebrand the Chron terms “racy”), and is set to premiere this Thursday at 10.

Disappointingly, though at least some of the pilot was shot here, we weren’t able to hang on to the production — for the remainder of the show’s 10 episode run, the part of San Francisco will be played by, you guessed it, Vancouver.

Despite the switcheroo, the Chron says the show’s decided to promote itself in Union Square, Fisherman’s Wharf and Ghirardelli Square today, where shills will hand out, I am not making this up, grey cookies, because “Justice isn’t always black and white. A classic cookie in a shade of gray. Because for Kate Reed, life is never black and white.” Readers, any of you nab a grey cookie? What does an intentionally grey cookie taste like? I’m dying to know.

The trailer from the show’s embedded above, and I’d love to hear your thoughts on its chances. Maybe it’s just my disappointment (you know what they say about a San Franciscan scorned) at yet another show that opted not to shoot in SF, but Appeal pal Rain’s take feels right to me, when she fantasized “I just wish it was a show about a woman who quits being a lawyer to become a doctor who solves crimes.”

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the author

Eve Batey is the editor and publisher of the San Francisco Appeal. She used to be the San Francisco Chronicle's Deputy Managing Editor for Online, and started at the Chronicle as their blogging and interactive editor. Before that, she was a co-founding writer and the lead editor of SFist. She's been in the city since 1997, presently living in the Outer Sunset with her husband, cat, and dog. You can reach Eve at eve@sfappeal.com.

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  • Greg Dewar

    We will always lose out to either LA, Vancouver or Montreal for any of these kinds of shows, particularly those on Basic Cable. The budget for these shows is not very big, and to do anything but shoot a few shots here and there to establish “o hai it’s SF LOL” and film elsewhere just costs too much.

    That’s not as much a function of the usual meme “SF is expensive because it’s so darn liberal” or whatever, it’s because we don’t have reliable, cheap soundstages that can be rented for all the interior filming. That Treasure Island scheme was never permanent, and the Wayans brothers never built their facilities in Oakland. And, it’s cheaper to film in places like LA and Vancouver because they have massive infrastructure and a bigger, cheaper workforce to support the production. (benefit of filming in Vancouver also is: studios don’t pay for people’s health care, as well as subsidies from the Canadian government).

    Which is too bad because it would be awesome if we had more filming here, but it’s going to take more than a package of incentives to make it happen. We were lucky Quinn Martin built his own soundstages at the waterfront in the 70s, which is why Streets of SF remains one badass awesome show, even today!

  • Greg Dewar

    We will always lose out to either LA, Vancouver or Montreal for any of these kinds of shows, particularly those on Basic Cable. The budget for these shows is not very big, and to do anything but shoot a few shots here and there to establish “o hai it’s SF LOL” and film elsewhere just costs too much.

    That’s not as much a function of the usual meme “SF is expensive because it’s so darn liberal” or whatever, it’s because we don’t have reliable, cheap soundstages that can be rented for all the interior filming. That Treasure Island scheme was never permanent, and the Wayans brothers never built their facilities in Oakland. And, it’s cheaper to film in places like LA and Vancouver because they have massive infrastructure and a bigger, cheaper workforce to support the production. (benefit of filming in Vancouver also is: studios don’t pay for people’s health care, as well as subsidies from the Canadian government).

    Which is too bad because it would be awesome if we had more filming here, but it’s going to take more than a package of incentives to make it happen. We were lucky Quinn Martin built his own soundstages at the waterfront in the 70s, which is why Streets of SF remains one badass awesome show, even today!

  • BadManFromCa

    I saw them on Market St this morning but I didn’t notice any cookies. They were making lots of noise and carrying fake protest signs.

    I was going to take a picture but they weren’t that interesting.

  • BadManFromCa

    I saw them on Market St this morning but I didn’t notice any cookies. They were making lots of noise and carrying fake protest signs.

    I was going to take a picture but they weren’t that interesting.