Better watch your back, Vancouver! Two whole film shoots are taking place in SF today — can a Streets of San Francisco revival be far behind?

A lot of novelist Jack Kerouc’s first year English major fave On The Road takes place in SF, but the film version, the Examiner reports, is largely shot in Canada.

But not all of it — they’re shooting on 23rd and Carolina Streets, the Bay Bridge, and Filbert and Leavenworth streets through Friday. Telstar Logistics caught the shoot when it was at 23rd, man, look at those beautiful cars.

North Beach’s Joe DiMaggio Playground is also the setting of a shoot today, this one a commercial for Sprite, which I had forgotten existed! Well played, Sprite, way to get back on my radar. I will still not be drinking you.

When the commercial airs, basketball star LeBron James, a man powerful enough to kill off unflattering news coverage of himself, will be pimping the drink — but he won’t be in SF for the commercial.

Instead, reports CBS5. A stand-in will do James’ dirty work, then the ball player will be “superimposed into the commercial later in the editing process.” My god, it’s like I can’t believe anything I see on TV anymore!

According to CBS5’s report, Sprite is paying SF $20K to use the park, $5,400 of which pays for “a park ranger to monitor the project.” Park rangering is clearly a far more lucrative profession that I thought.

Photo gallery: Telstar Logistics

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the author

Eve Batey is the editor and publisher of the San Francisco Appeal. She used to be the San Francisco Chronicle's Deputy Managing Editor for Online, and started at the Chronicle as their blogging and interactive editor. Before that, she was a co-founding writer and the lead editor of SFist. She's been in the city since 1997, presently living in the Outer Sunset with her husband, cat, and dog. You can reach Eve at

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