index_chocolate.gifDo you know what the source is for the delicious chocolate smell at the Millbrae BART station?

Visit sites like Chowhound or Metafilter and you’ll see that chocolate-craving Bay Area residents have been wondering the same question for years.The online consensus is that the Guittard chocolate factory in nearby Burlingame is responsible for the smell. A Guittard factory representative confirmed this for me, kind of – “I can’t be sure, but it’s likely that the wind carries the smell,” the worker told me.

I’m clearly a pro at answering dessert aroma-related questions (See: Ask the Appeal: What is That Delicious Smell Near the W?). Got any more for me?

Think of “Ask the Appeal” as your own personal genie: no Bay-related question is too big or too small. Whether you’re concerned with a municipal question, a consumer advocacy issue or simply with consuming alcohol, email us your questions at ask@sfappeal.com (or, find answers to past questions here). We’ll either do the dirty work and talk to the folks in charge, contact an expert in the field, or – if your question is particularly intriguing or juicy – develop it into a full-blown investigative article.

Please make sure your comment adheres to our comment policy. If it doesn't, it may be deleted. Repeat violations may cause us to revoke your commenting privileges. No one wants that!
  • Greg Dewar

    I grew up not far from there, and I remember that chocolate smell quite well. It was kinda nice but on a hot day, it wasn’t always the first thing you’d wanna smell….

  • Greg Dewar

    I grew up not far from there, and I remember that chocolate smell quite well. It was kinda nice but on a hot day, it wasn’t always the first thing you’d wanna smell….

  • Svenole

    I grew up and still live in Burlingame. When I was younger I delivered pizza for roundtable pizza on Burlingame Ave. and Guitard Chocolate was a regular customer. In addition to tipping us with chocolate they also told us the source of the smell is not of them making chocolate but rather the burning the cocoa leaves. The smoke/smell is carried by the wind.

  • Svenole

    I grew up and still live in Burlingame. When I was younger I delivered pizza for roundtable pizza on Burlingame Ave. and Guitard Chocolate was a regular customer. In addition to tipping us with chocolate they also told us the source of the smell is not of them making chocolate but rather the burning the cocoa leaves. The smoke/smell is carried by the wind.