San Franciscans probably didn’t invent the concept of eating a meal that was a combination of breakfast and lunch, but the zeal with which they’ve appropriated it is verging on what Ke$ha has done to Lady GaGa’s style: they covered it in eye glitter and found out what the letter ‘S’ has to do with money.
Might things have turned out differently if this most popular of all mid-meals had been termed lunchfast? Duncher certainly never caught on, and linner is just a little too much like supper. What the hell is supper? Who cares, this isn’t Little House on the Prairie, and thank God for that or else San Franciscans would be forced to say things like, “Pa! Time for supper!” or “We’re meeting Laura on the back 40 for bottomless Bellinis.”
I’m not saying that J.D. Salinger wouldn’t have liked brunch, no one really knows what J.D. Salinger did or did not like, but Holden would have puked in his mouth at the thought of such a phony meal.
Walk into a restaurant with 6 of your closest friends, bemoan how short weekends are (only 2 days, you’ll never get over it!) talk about how much you need coffee, and then order french toast made out of an artisan baguette that’s stuffed with strawberries and cr