It’s no media secret that, at least when compared to print, significant revenue from online advertising continue to elude a lot of the MSM, and is no substitute to the print gravy-train of yesteryear once enjoyed by your local paper that was once good (or at least financially stable).
Yes, the ad sales departments at newspapers with web sites are dancing as fast as they can — but taking a peek Wednesday at The Examiner’s Web presence, it appears some may have to dance even faster.
Exy columnist Ken Garcia is no Byron York (who, you ask? Just think FoxNews in print, with way, way less money) or Michael Reagan, but the former Chronicle opinionater is certainly more right than left, more working man than wine-and-cheese-chomping liberal bicycle-pedaling PROGRESSIVE.
Confused, then, would Garcia’s readers be when peeping the following two Google-powered ads on his archive page:
“VIVEZ AUX ETATS-UNIS: Vous pouvez gagner une carte verte pour vivre et travailler aux Etats-Unis — POUVEZ VOUS PARTICIPER?” (Frog-talk or freedom-fry talk for ways to get your Frenchy ass in our country, stealing our jobs)
“Myfab.com presente The Big G… Collection, a partir 39.95 ” (do you still have 40 euros left over from that Amsterdam trip? Probably wise if you do, those Eurobucks seem to retain value)
We suppose it is possible there are folks who enjoy the Examiner’s (very solid and in some cases very good) local coverage as much as we do, and it is also possible that they speak French, want to win a green card and spend Euros on big pillows. If there are, congrats, Examiner: you nailed your audience.