Even as local restaurant closures abound, the Cheesecake Factory sits secure in its perch above Macy’s, Union Square.

Despite the hits the overall industry is taking, the Cheesecake Factory has just announced that their revenue has held steady during what has been a tumultuous quarter for the restaurant industry.

Anyone who’s ever shopped in the Macy’s furniture department knows that the SF Cheesecake Factory is always packed to overflowing, so this success isn’t just a “place you fly over” thing, sorry.

But given our many incredible local food options, the success of the Union Square location does surprise me a bit! So I did what I do any time I have an SF restaurant question — I asked food journalist Paolo Lucchesi, of Eater SF for his take:

Location is key. It’s just an easy option for people. Everything about its location falls into place very well.

It’s in a high-profile, easy-access spot in Macy’s, so you’re getting a lot of tourists and visitors to the city from the ‘burbs who love the Factory as is. The views are as good as it gets in that area. The menu is kid-friendly.

And let’s face it, for the most part, Union Square is a bit of a restaurant wasteland, especially for folks who might not be familiar with nearby gems like Katana-Ya, 54 Mint or Canteen.

Readers, what, if anything, has driven you to the Factory (or away from it)? What have you done to contribute to its continued success?

Is the appeal as Paolo says, the location? Or is it a travel out of your way destination for you? Why would you choose it over a local joint?

Let’s hear it.

Photo: XenoMemories

the author

Eve Batey is the editor and publisher of the San Francisco Appeal. She used to be the San Francisco Chronicle's Deputy Managing Editor for Online, and started at the Chronicle as their blogging and interactive editor. Before that, she was a co-founding writer and the lead editor of SFist. She's been in the city since 1997, presently living in the Outer Sunset with her husband, cat, and dog. You can reach Eve at

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