As we noted in passing last week, Citiapartments stopped using the CitiApartments name on their site, much to the confusion of Deputy City Atty Yvonne Mere, who’s on the city’s case against Citi. She told us “One of the things they have asserted is that they’re not a ‘property management company,’ but are instead a branding agency.”

So what brand has this beleaguered landlord adopted? Readers (and Socketsite) tell us the new name is First Apartments, a name so new it’s hard to search!

From Appeal reader Daniel:

I just tried calling the CitiApartments office and they answered the phone as “First Apartments.” Then I googled FirstApartments and came upon this. Do they think changing their name is going to fix everything?

firstapartments.jpg
And you thought CitiApartments didn’t do maintenance!

As we noted in August, some CitiApartments-owned properties are also now masquerading as “Urban Pioneer” properties, which is already getting its due on Yelp.

We’ve put some calls into Mere to see if this name change has any relationship to the City’s suit against CitiApartments, and will update when you hear more.

the author

Eve Batey is the editor and publisher of the San Francisco Appeal. She used to be the San Francisco Chronicle's Deputy Managing Editor for Online, and started at the Chronicle as their blogging and interactive editor. Before that, she was a co-founding writer and the lead editor of SFist. She's been in the city since 1997, presently living in the Outer Sunset with her husband, cat, and dog. You can reach Eve at eve@sfappeal.com.

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  • Becca Klarin

    Have they stopped using Skyline Realty as another moniker?

  • Becca Klarin

    Have they stopped using Skyline Realty as another moniker?

  • rgm

    From the second review linked to on Yelp:

    I called the phone number on the letter, and the woman claimed she had never heard of Citiapartments

    A new manager of an apartment building whose employees have never heard of the former management company? They’re not even trying, are they?

  • rgm

    From the second review linked to on Yelp:

    I called the phone number on the letter, and the woman claimed she had never heard of Citiapartments

    A new manager of an apartment building whose employees have never heard of the former management company? They’re not even trying, are they?

  • girl3k

    This isn’t a new development. I received a letter from them over two months ago that my property management company had changed from ‘CitiApartments’ to ‘Gough Heights LLC, DE’. My rent check was even returned until I send a new one with the name change – to the exact same address as CitiApartments on Market street.

  • girl3k

    This isn’t a new development. I received a letter from them over two months ago that my property management company had changed from ‘CitiApartments’ to ‘Gough Heights LLC, DE’. My rent check was even returned until I send a new one with the name change – to the exact same address as CitiApartments on Market street.

  • Eve Batey

    You’re right, girl3k, CitiApartments actually goes by many many names, and requests payments to all of them. But until recently, they’ve all served under the CitiApartments brand. Now, and I certainly encourage speculation on why this might be, that brand is no longer being used.

  • Eve Batey

    You’re right, girl3k, CitiApartments actually goes by many many names, and requests payments to all of them. But until recently, they’ve all served under the CitiApartments brand. Now, and I certainly encourage speculation on why this might be, that brand is no longer being used.

  • Dean Clark

    I am very concerned about the situation with this property management group. I feel attacked by emails that are being sent and the neglect of responding to emails about defects in the apartment before they took over. At one part of the experience they told me that Citi Apartments lost paperwork that was to be transferred over to the new management group. It appears as though the statement “There Back ” applies to this group and the shenanigans they are playing with me.

    I have been asked to remove my care dogs because I am a person with a disability that lives in one of the properties managed by Urban Pioneer. I have been asked to provide a doctors note and other documentation to prove that in fact the dogs are care animals. I provided this information to the Property Management Group and still they tell me I have to get rid of the care dogs. Urban Pioneer is neglecting to recognize federal, state, and local law regarding care animals. By the way three small Chihuahuas.

    In addition I have been trying to clear the air on an issue I have when I first moved in. I have an issue with the floors in the living space, where they needed to be redone. Citi Apartments was managing at the time, and because of time constraints we came up with agreement that the floors would not be refinished. I noted this on the move in slip. The property than went through foreclosure and suddenly a few years later Urban Pioneer Property Management Group comes into the picture. I have been trying to clarify the situation with them however they will not respond to my emails regarding this issue. I assume the floor issue will be used to cheat me out of my deposit. I urge anyone who has poor management issues to contact the city attorneys office and district attorneys office. We do not need another citi apartments fiasco in San Francisco. According to Wikipedia and other references online it is clear that Urban Pioneer is part of the same family that hurt many in the bay area!

  • Dean Clark

    I am very concerned about the situation with this property management group. I feel attacked by emails that are being sent and the neglect of responding to emails about defects in the apartment before they took over. At one part of the experience they told me that Citi Apartments lost paperwork that was to be transferred over to the new management group. It appears as though the statement “There Back ” applies to this group and the shenanigans they are playing with me.

    I have been asked to remove my care dogs because I am a person with a disability that lives in one of the properties managed by Urban Pioneer. I have been asked to provide a doctors note and other documentation to prove that in fact the dogs are care animals. I provided this information to the Property Management Group and still they tell me I have to get rid of the care dogs. Urban Pioneer is neglecting to recognize federal, state, and local law regarding care animals. By the way three small Chihuahuas.

    In addition I have been trying to clear the air on an issue I have when I first moved in. I have an issue with the floors in the living space, where they needed to be redone. Citi Apartments was managing at the time, and because of time constraints we came up with agreement that the floors would not be refinished. I noted this on the move in slip. The property than went through foreclosure and suddenly a few years later Urban Pioneer Property Management Group comes into the picture. I have been trying to clarify the situation with them however they will not respond to my emails regarding this issue. I assume the floor issue will be used to cheat me out of my deposit. I urge anyone who has poor management issues to contact the city attorneys office and district attorneys office. We do not need another citi apartments fiasco in San Francisco. According to Wikipedia and other references online it is clear that Urban Pioneer is part of the same family that hurt many in the bay area!