Yes, the fall TV premieres are still trickling in. But don’t roll your eyes. This one actually matters.

“30 Rock” is finally back on the air, starting at 9:30 tonight on NBC!

I am not sure what I could say to people who are not yet watching this show that would get them to start now. If you’re the kind of person who doesn’t own a TV, it wouldn’t matter what I said. If you’re the kind of person who eschews sitcoms in general, it is likely you have no sense of humor anyway, so the show’s charms would just be wasted on you. If you’re the kind of TV watcher who refuses to watch anything that’s popular, well….Actually! You should feel free to watch. “30 Rock” may have its rabid fans, and win tons of Emmys, but it actually doesn’t do that great ratings-wise. Get in there and watch that comedic underdog!


Here are two favorite moments from last season.

the author

Rain Jokinen watches a lot of television and movies and then writes things about them on the Internet. She's a San Francisco native, and yeah, she'll rub that fact in your face any chance she gets.

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